Saw 2 Poster Analysis

To denote; this image shows a puppet like face, which may suggests something scary is going to happen within the film that is being advertised, the person on the poster has one eye that is red and the other you cannot see, he has a swirl on his cheek, the title has been scratched, and connects to the two fingers next to it because they could have been scratching to escape.

I have connoted that the key image is of the main protagonist, which is a scary dummy like figure because of the old plastic look, it is a close up high angle shot to show his features more clearly, his face a rusty yellow with a swirl of blood on his cheek , maybe to give the idea of never ending violence, as the swirl just carries on going round and round, and an abnormal eye with the deep colour of red, representing anger, his expression evil and angry, this gives the audience the impression that he is dangerous and is a sign of warning that the film may be scary, I think this because the red eye could signify violence, in the poster the picture is the enigma, the production company (twisted pictures) has used low-key ambient lighting, which is a spot lighting to the side of the face and used a dark screen/sheet behind to make the background and surrounding area around the object black/dark , this makes the face fade into the background , I think this creates an effect that makes the audience wonder what is next to the ‘face’ or what is happening behind it, this may suggest something mysterious.

The tagline “Oh…There will be blood.” suggests it will be a violent film and suggests it is within the horror genre and something bad is going to happen, it also shows what is in the film, and shows what everybody expects to see in a horror, which will make them want to see it even more, if they like horror films, (which is also known as ‘body genre’), I think this because the audience who are most likely to go and watch the film will have expectations that the film should meet, for them to enjoy it, and want to see the next films that follow it up if there is any, so the use of the word “blood” reassures people the film will be violent/dramatic and will fulfil their expectations of a good horror film.The title “Saw ll” has been shown as scratchesto create the lettering with two fingers positioned beside it, that look dirty and old with broken finger nails, which suggests someone/somethinghas been scratching to get out of a trap that they have been put in, it makes it seem like the person has ran out of energy to grab for objects to help get out of whatever they are stuck in, possibly a grave, which may suggest where the mud has come from, if you look closely at the bottom of the fingers, they look as if they have been cut off of the hand, but its not a straight cut, this may suggest another connection to the title “saw” and the fingers, for example, maybe the fingers have been cut off by a saw. The title “saw” can also be linked to another word “sore”, which shows a sign of pain and which yet again links back to there being violence in the film.

The target audience is recommended for 18 years of age and above and not below, the majority of the audience would probably be boys because they are the main audience for playing games for computers and consoles, and play violent games, which involves blood and weapons and because they play these kind of games they would possibly be into this type of film, whereas girls are not seen as much playing them type of games, the film is under the genre horror, and the genre is used to help people choose what kind of films they like and can relate to what is in the category. The chromatics are all co-ordinated with the red, yellow and black theme which keeps the poster together. It has low-key ambient lighting and it creates a dark effect around the face used on the poster, the face fades into the darkness and shows shadows on the face and makes it look more spooky. The old creases in the poster makes it look old, which gives it the stereotypical horror look. The Saw ll poster is a representation of the horror genre.

I would expect this poster to be shown in cinema’s and on billboards/places that are common for advertising, this is so people of that age rating ,know that it is on in the cinema’s or has been released on DVD and if they like the genre of film then they can decide whether they would like to see it, because it’s in the genre that may interest them.

Twisted pictures (production company) connotes the images they have used, which are twisted and grotesque, this helps give the idea of what the film is like, this may help people make the decision whether they would be able to watch the film or not.